Privacy Policy

Introduction

Welcome to Bride View (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website.

By using Bride View, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

Information We Collect

1. Personal Information

When you create an account, we collect:

• Email Address: Used for account creation, authentication, and communication
• Full Name: Used to personalize your experience
• Password: Securely hashed and stored for account security

2. Photos & Images

When you use our AI dress generation feature:

• Reference Photos: Up to 2 photos of yourself, used so the AI can generate dresses on a body that looks like yours
• Generated Images: AI-generated dress images stored in your account
• Style Preferences: Your answers to style questions (venue, vibe, silhouette, etc.)

Note: Your photos are encrypted and only used to generate your dresses. They are permanently deleted when you sign out or delete your account.

3. Usage Data

We automatically collect certain information when you use our app:

• Device information (type, operating system, version)
• App usage statistics (feature usage, session duration)
• Error logs and crash reports (for app improvement)
• Journey history (count, dates, reactions)

4. Payment Information

When you purchase credits:

• Apple App Store / Google Play: All payment processing is handled by Apple/Google. We do NOT store credit card information.
• Purchase Status: We receive purchase confirmation from the app stores to credit your account.

How We Use Your Information

We use the collected information for the following purposes:

• Provide Services: Generate AI dress images based on your preferences and photos
• Account Management: Authenticate users, manage credits, and store journey history
• Improve Our App: Analyze usage patterns, fix bugs, and develop new features
• Communication: Send important updates, purchase confirmations, and support responses
• Security: Detect and prevent fraud, unauthorized access, and abuse
• Legal Compliance: Comply with applicable laws and regulations

Third-Party Services We Use

1. Supabase (Database & Authentication)

• Purpose: Secure user authentication, data storage, and encrypted photo storage
• Data Shared: Email, name, journey history, encrypted photos
• Privacy Policy: supabase.com/privacy

2. Google Gemini AI (Image Generation)

• Purpose: AI-powered wedding dress image generation
• Data Shared: Reference photos and style preferences (processed for generation only)
• Privacy Policy: policies.google.com/privacy

3. Apple App Store / Google Play

• Purpose: App distribution and payment processing
• Data Shared: Purchase information
• Privacy Policy: Apple / Google

4. Amplitude (Product Analytics)

• Purpose: Understand how users interact with the app to improve the experience
• Data Shared: Anonymous device ID, user ID (after signup), in-app events, device type, OS version
• Privacy Policy: amplitude.com/privacy

Data Storage & Security

We implement industry-standard security measures to protect your information:

• Encryption: All data transmitted between your device and our servers uses HTTPS/TLS encryption
• Photo Encryption: Your reference photos are encrypted at rest in secure cloud storage
• Password Security: Passwords are hashed using bcrypt and never stored in plain text
• Database Security: Row-Level Security (RLS) ensures users can only access their own data
• Access Controls: Strict authentication and authorization on all API endpoints

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

• Account Data: Retained as long as your account is active
• Generated Images: Stored in your account as long as you have credits/active account
• Reference Photos: Deleted when you sign out or delete your account
• Deleted Accounts: All personal data permanently deleted within 30 days of account deletion

Your Privacy Rights

You have the following rights regarding your personal information:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information (available in Profile settings)
• Deletion: Request permanent deletion of your account and all associated data
• Opt-Out: Unsubscribe from marketing communications

To exercise any of these rights, contact us at support@axiomtrinitylabs.com

Children's Privacy

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information from our systems.

International Users

Your information may be transferred to and maintained on servers located outside of your country. By using our service, you consent to the transfer of information to countries outside your country of residence, which may have different data protection rules.

Our servers are primarily located in the United States. We comply with applicable data protection laws, including GDPR for European users and CCPA for California residents.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to say no to the sale of personal information (we do NOT sell your data)
• Right to access your personal information
• Right to delete your personal information
• Right to equal service and price (no discrimination for exercising rights)

European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Rights related to automated decision-making (we use AI for image generation only, not decisions about you)

Legal basis for processing: Consent (when you create an account), Contract (to provide our services), and Legitimate Interest (to improve our app).

Cookies & Tracking Technologies

Website: Our landing page uses minimal tracking:

• No third-party cookies
• No advertising trackers
• Vercel analytics (privacy-friendly, no personal data)

Mobile App:

• Session management for authentication (required for app functionality)
• Local storage for app preferences
• Amplitude SDK for product analytics (usage patterns, not advertising)
• No third-party advertising SDKs (we do not display ads in the app)

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy on this page
• Updating the “Last Updated” date at the top
• Sending an in-app notification for material changes

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Privacy Policy Summary